top of page

My website is best viewed on a desktop or laptop.

 Hi! I'm Grace. 

I plan and design purpose-driven branding and collateral for businesses large and small.

Grace DeWald Headshot copy.jpg

A brand is more than a logo, it's the entire customer experience. And when a brand connects to the target audience while communicating the character of the business—you have perfection.

 

That's why I was particularly excited when I was tasked with creating a brand for The Ludlow—a vintage industrial building turned into luxury apartments and hospitality spaces.

Apron Mockup.jpg
01
Brand Creation & Management

Some of my specialties.

A website is a business's 24/7 sales tool. It has the task of telling customers the who, what, when, where, and why of your business, which means it can't just be functional or beautiful—it has to be the perfect union of both.

When Peak Realty rebranded to Cross Street, I leaped at the opportunity to re-think the company's entire website. The challenge to meet: make a real estate brokerage website that breaks the mold.

Cross Street Hero Mockup
02
Web Design

When a business requires a deliverable I can't complete myself, I enlist the help of other creative specialists and work closely with them to ensure consistent brand storytelling.

Avenir is a gorgeous high-rise apartment community located in the River West neighborhood of Chicago. It was a no-brainer to the developers to capture the building in a video, but without a team to produce the video, they enlisted our help to make it happen.

Screenshot 2024-08-12 at 1.51.58 PM.JPEG
03
Art Direction

“Effective, meaningful design requires intellectual, rational rigor along with the ability to elicit emotions and beliefs. Thus, designers must balance both the logic and lyricism of humanity every time they design something, a task that requires a singularly mysterious skill.”

 — Debbie Millman, How to Think Like a Great Graphic Designer
bottom of page